Hello! My name is Yasmine and my story began in the heart of Cairo, in a kitchen filled with laughter, where as a little girl, I shared moments with my grandmother, playfully wearing vegetable peels while she cooked.

Life took me to the UK, but my grandmother's wisdom stayed with me.

One day, my son suffered from severe eczema. Desperate for a solution after trying numerous medications, I remembered my grandmother’s natural remedy—a recipe that finally provided him with instant relief.

Ever since that moment, I realised that my mission is to bring the power of nature’s ingredients to others. With the support of my best friend, I took the first step in creating Amalya.

My promise to you that only exceptional-quality ingredients make it into our formulas, ensuring each product reflects our commitment to help you on your journey to nurture your skin and rediscover your natural beauty.

Explore our natural range!